Internet Content Management
Monetize Valuable Content While Reducing Bandwidth Costs
Predicting the next most popular application is challenging, if not impossible. The Internet Content Management Solution from BTI Systems helps service providers address this challenge and take control of Over-The-Top (OTT) content delivered through the network.
By identifying popular OTT content through intelligent, fully transparent analysis of content requests at the network edge, this solution effectively highlights the latest trends and allows service providers to save bandwidth and begin monetizing content delivery services.
A network-based solution with turnkey traffic management, transparent caching and integrated storage capacity, BTI’s Internet Content Management Solution uses network resources more efficiently and increases the Quality of Experience (QoE) for end subscribers while delivering OTT content faster and reducing bandwidth costs.
Transparent Caching - a Better Approach
Transparent caching is superior to proxy caching in many ways. It is designed specifically with new digital content regulations in mind so that originating content providers are always aware of what's happening with their data. BTI’s Internet Content Management Solution preserves the application logic of traditional caching while ensuring that all subscriber and viewing information is supplied to the originating server and that locally stored content is always current and never removed or changed.
The core of the BTI Internet Content Management Solution is a transparent caching capability—an industry-first solution that automatically identifies, locates and stores frequently requested content ranging from YouTube videos to software updates to popular Netflix titles. It provides the applications intelligence to pinpoint and deliver what customers want most, supporting a business model in which OTT content delivery does more than just use network bandwidth—it boosts the bottom line.
The BTI Internet Content Management Solution leverages BTI’s application intelligence software, which is designed to enable service providers to create application-aware services that provide visibility of digital content flowing across the network. The primary solution components include:
- The BTI WideCast software with transparent caching for highly efficient content delivery
- The BTI WideCast server platforms, specifically high-performance integrated or standalone edge server options—the BTI 7000 Server Module 200 or the BTI Server 300 respectively
- The BTI 7000 Series packetVX modules with applications routing intelligence that provides wirespeed throughput, redundancy options and Layer 4 redirect functions to forward cacheable content to the cache and ensure minimal disruption to non-cacheable content
- The BTI 7000 Series platform, which addresses the increasing demand for packet-based services, greater optical capacity and dynamic networking in Internet services networks, converging WDM with Carrier Ethernet service delivery
- The BTI proNX Service Manager, which delivers a full array of service-centric management tools for simple and rapid service provisioning, fault isolation, performance monitoring and SLA management on an end-to-end basis
Information & Resources
BTI’s Internet Content Management Solution is focused on helping service providers monetize services associated with new and emerging applications and business models associated with OTT content.
Application Awareness that Evolves with Subscriber Interests
The Layer 4 application routing intelligence within the BTI WideCast platform gives service providers excellent network visibility. It automatically identifies, locates and stores frequently requested content, from YouTube videos to software updates to popular Netflix titles. In addition, broad content analytics and usage data—including top domains, applications—and users—give service providers excellent insight into how services are being consumed so that adjustments can be made or new offers created to more closely match subscriber interest and demand.
Distribution of Content Closer to the Network Edge
A central tenet within BTI’s Internet Content Management Solution is to distribute content further out in the network. Content played from the network edge, in much closer proximity to the user, can be delivered orders of magnitude faster than content delivered from the core. The BTI WideCast platform automatically redirects, stores and serves frequently requested content while allowing non-cached traffic to continue on at wirespeed. Real customer throughput improvements of five to ten times have been achieved for popular content served from the cache. This delivers outstanding service quality and a level of user experience that will eliminate customer churn.
Reduced Bandwidth Usage and Associated Costs Along with Increased Capacity
Transparent caching at the network edge provides a local source for popular content and offloads content delivery from the “middle mile” between remote locations and Internet peering points. The result is significantly reduced bandwidth requirements to the core and decreased peering, transit and leased line costs. Real bandwidth savings between 20-40 percent at peak usage times have been recorded. With less traffic transiting the network from the core, overall performance is improved and capacity is freed up.
Simplified Operations, Management and Provisioning
The BTI proNX Service Management Suite enables the provisioning and management of both packet and optical layer-based services end-to-end. Using the latest graphical display technologies to ensure quick network discovery, services are portrayed with real-time network information and current network events are displayed in an intuitive fashion. This solution consistently simplifies operations and minimizes the potential for errors
