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BTI showing how to make IPTV Profitable at World’s Leading IPTV Event

Gary Southwell, GM & VP, Business Solutions, BTI Systems, to discuss The Business Case for Targeted Advertising: Measurement & ROI, at IPTV World Forum

Ottawa, Canada — Thursday, March 12, 2009 // BTI is proud to be a Silver sponsor of the IPTV World Forum, which runs from 25-27 March in London. Now in its fifth year, the Forum is firmly established as the world’s leading event on IPTV and is the must-attend conference and exhibition for Telco, TV and content executives. The Forum was attended by over 5000 executives from 76 countries in 2008. Gary joins over 100 speakers, all of whom are leading international experts from telecoms, cable, satellite and mobile operators and leading content owners.

Gary’s particular panel session, The Business Case for Targeted Advertising: Measurement & ROI, will provide an understanding of how advertisers select a blend of advertising media, give insights into developing a role for targeted VOD advertising as part of a mixed media campaign, clarify advertising effectiveness and ROI measurement, and map a future path for targeting advertising on an IP platform.

As a sponsor, BTI can offer our customer and partners a 15% discount to attend the conference sessions. To register, and benefit from this discount, go to IPTV World Forum/Register or call +44 20 7017 4595 and quote ref no CB1285EM.

About BTI Systems

BTI Systems addresses increasing demand for Ethernet services, greater optical capacity, dynamic networking, and management simplicity in service provider and enterprise networks. Expanding the capacity of a single fiber up to 320Gbps, BTI’s Intelligent Service Edge solutions provide wavelength and packet-level delivery of high capacity services such as video, storage, wired data, wireless data and voice, and media to the network edge. Incorporating state-of-the-art technology BTI products are engineered for very low power consumption to reduce carbon footprint in central offices and data centers. The BTI portfolio consists of The BTI 7000 Packet Optical Edge, the BTI 700 Ethernet Access, and the Netstender microWDM™ Series. Key transport capabilities including CWDM/DWDM, optical multiplexing, amplification, dispersion compensation, software-provisionable multiprotocol client service interfaces, and packet-switching. End-to-end management of the BTI Network is provided by the proNX™ Management Suite.